Also called the 'Strategic Triangle', a model put forth by Kenichi Ohmae, the famous Japanese Strategist.
- The Customer: Who operates in the market environment and who brings in more revenues to your business
- The Competition: Who are fighting for the same money that you are fighting, and are all out to woo the Customer
- The Corporation: Who provides you the environment to carry out your business
Like the 'Fire Triangle' (Oxygen+Combustible Material+Source of Heat), absence of one of the C's in business makes 'strategizing' redundant.
But, in the typical Corporation, strategizing is an effort that's carried out with such aplomb that the essence is lost and there's more focus on the means than the ends!
The ‘Go and Find Web’ (typically referred to as Web 1.0) has given way to ‘Come to Me Web’ or the Web 2.0. But depending on what business you’re doing on the web – Information Retrieval, Workflow Solutions, Productivity Solutions, Transaction-Enabling, Spending Leisure etc, the ‘Come to Me Web’ takes slightly different forms.
In the Search (or Information Retrieval) business where the ‘anticipation time’ of the user is of very high value, the site has to place a premium on reducing that time to the least possible. In other words, the site has to behave like
‘Here’s what you want and it’s taken us <1s to get it to you’
rather than
Here are the millions of things that are similar to what you want. Why don’t you choose among these?’
That’s why I prefer to call the Search sites of Web 2.0 as the ‘Come and Go Web’.
The faster you go, the more often you come back (Newton’s Third Law?) and the more you come, the faster you go.
Seemingly counter-intuitive?
