The ‘Go and Find Web’ (typically referred to as Web 1.0) has given way to ‘Come to Me Web’ or the Web 2.0. But depending on what business you’re doing on the web – Information Retrieval, Workflow Solutions, Productivity Solutions, Transaction-Enabling, Spending Leisure etc, the ‘Come to Me Web’ takes slightly different forms.
In the Search (or Information Retrieval) business where the ‘anticipation time’ of the user is of very high value, the site has to place a premium on reducing that time to the least possible. In other words, the site has to behave like
‘Here’s what you want and it’s taken us <1s to get it to you’
rather than
Here are the millions of things that are similar to what you want. Why don’t you choose among these?’
That’s why I prefer to call the Search sites of Web 2.0 as the ‘Come and Go Web’.
The faster you go, the more often you come back (Newton’s Third Law?) and the more you come, the faster you go.
Seemingly counter-intuitive?
