Pervade

April 26, 2006

3C’s of Strategy

Filed under: Uncategorized — Sridhar Ranganathan @ 4:47 am

Also called the 'Strategic Triangle', a model put forth by Kenichi Ohmae, the famous Japanese Strategist.

  1. The Customer: Who operates in the market environment and who brings in more revenues to your business
  2. The Competition: Who are fighting for the same money that you are fighting, and are all out to woo the Customer
  3. The Corporation: Who provides you the environment to carry out your business

Like the 'Fire Triangle' (Oxygen+Combustible Material+Source of Heat), absence of one of the C's in business makes 'strategizing' redundant.

But, in the typical Corporation, strategizing is an effort that's carried out with such aplomb that the essence is lost and there's more focus on the means than the ends!

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